Strategic Communications
We can help you:
- Develop messages for everyday organizational communications, strategic initiatives, social justice campaigns, and institutional transitions
- Identify and understand your audiences: your membership, the wider community, grassroots advocates and opinion leaders
- Determine whether you have the proper tools — Websites? Print? Digital? Social media? Live events? Video? Podcasts? — to reach those audiences, create those tools, if necessary, and train your staff to use them.
Services include:
Message development, audience research and analysis, opinion and focus groups research, grassroots and opinion leader strategies, crisis communications, communications audits, comprehensive communication plans, coaching in writing and editing for print and for the web, coaching for public speaking, and the use of social media.
Media Relations
We can help you:
- Shape the public perception of your organization through strategic use of the media
- Use the media as a tool for evangelism
- Prepare for print and broadcast interviews, speeches and other presentations (Yes, you can learn to feel comfortable in front of a camera!)
- Understand what the news media needs and how journalists make decisions
- Become an opinion leader
Services include:
Writing and placing news releases, writing speeches, op-eds and letters to the editor; pitching stories and cultivating relationships with the media, arranging media interviews, training clients for print, radio and television interviews and public appearances, staging public and media events, serving as spokespeople.
Issue-Based Campaigns
We can help you:
- Identify decision makers
- Understand the culture of faith-based communities
- Craft a persuasive appeal using theological reasoning
- Identify necessary tools (print and web publications, volunteer training, media advocacy, social media, personal contact with leaders)
Services include:
Advocacy message development, grassroots and opinion leader campaigns, legislative advocacy planning, media-based advocacy, connecting spiritual and theological reflections to advocacy, outreach to faith leaders and faith communities on behalf of secular advocacy organizations.
Crisis Communications
We can help you:
- Tell your own bad news, tell it quickly, and tell it all
- Prepare to respond to media inquiries and community concerns
- Speak in sensitive ways about institutional decline, difficulties, and transitions
- Appropriately disclose leaders’ or members’ misconduct and acknowledge where the institution has caused pain
Services include:
Establishing factual timelines, crafting talking points, media releases, and letters to affected individuals and communities, preparing leaders for media interviews and public appearances, monitoring social media and developing response strategies.
Development and Stewardship
We can help you:
- Run a successful donor appeal or stewardship campaign
- Cultivate major donors
- Identify and appeal to charitable foundations supportive of your work
Services include:
Crafting messages and producing materials for annual appeals and stewardship campaigns, stewardship workshops, grant research and writing.